Portfolio

Since 2014, I’ve used my background in business and journalism to build dynamic marketing that drives results. I’ve controlled every part of the lifecycle, working my way up from social media coordinator to senior director, learning to reach audiences where they are and push them to convert, filling pipelines and growing revenue along the way.

Now, I’m managing a team of content marketers, creatives and developers and get to make an impact for companies across several industries, including SaaS, manufacturing, technology, education, construction and more. See below for a small offering of my work; more available upon request.

Results

Using strategic content marketing, sophisticated ad campaigns and engaging creative, I’ve helped generate high-quality results for B2B and B2C clients.

43% growth
Gross sales for an apparel manufacturer (YoY)

4x increase
Google ad conversion for a global security company (YoY)

Over 10,000 MQLs
In one year for a global SaaS provider

254% growth
New web users for global manufacturer (YoY)

3x increase
AI visibility for branding
solutions company (MoM)

647% growth
YouTube views for global video solution company (YoY)

Web

I’ve overseen the implementation of full web re-builds, product-specific landing pages, interactive experiences and much more for a variety of clients. My activities have included:

Total project management – from concept through completion and delivery
Competitive analysis and industry benchmarking
UI/UX planning, including sitemap construction and user-journey mapping
Detailed and targeted keyword research to optimize for SEO, AEO and GEO
Messaging strategy and copywriting
Lead-gen organization and CRM workflow management
Content oversight and optimization
Web training and documentation
Analytics and reporting on traffic, acquisition and performance

Highlighted projects below:

Hanwha Vision

Managed several web projects for Hanwha Vision America to help drive lead-gen, highlight new product launches and improve organic traffic.

Tingley

Worked as an extension of the Tingley internal marketing team to develop focused landing pages to highlight product segments, industry standards and company background.

American Directions

Built a brand new website for American Directions Research Group from the ground up, working with their internal team to create impactful and strategic content to highlight the brand and bring in new business.

Montclair State University

Managed the web presence for The Graduate School at Montclair State and orchestrated the development of a searchable “Program Finder” to match prospective students with the best secondary education options to suit their needs.

Content

Managed, developed and delivered several pieces of content marketing, including but not limited to:

Gated, thought-leadership eBook assets to drive lead gen
Keyword-rich blogs and articles to improve search rankings
Engaging video to connect with target audiences

Highlighted projects below:

Longform assets

Strategy, research, copywriting, copyediting, creative direction and project management for long-form content pieces to drive lead generation and establish thought leadership.

Blogs and articles

Content ideation, research, copywriting, copyediting, creative direction and development of keyword-rich blog content to

Video

Content ideation, scriptwriting, asset compilation, on-site direction, creative oversight, editing and project management of multi-format video assets for web and social.

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Personal

My creative passions extend beyond the workplace. I’ve been making music for most of my life, playing drums, guitar and more for dozens of bands since my teens. I also put my journalism degree to good use, writing about my favorite music annually, with a “best-of” roundup.

Grander

Founded in 2017, Grander is an experimental indie band that I formed with my best friends while living in Hoboken, NJ. Since then, we’ve released one album (with another in the works), played sold-out shows in NYC and had our music featured in blogs we grew up reading. I handle drums, guitar, bass, vocals, while also overseeing our recording process, engineering and mixing a lot of our music myself.

In addition to roles in the band, I use my marketing prowess to manage our online presence, book shows, put together release strategies, direct creative (artwork, videos, etc.) and garner press.